Connect California 2017 Education

Wednesday, March 22

4:00-5:00 p.m.

We're Better Together: A Peer-to-Peer Exchange

Presented by Gary Hernbroth


Lend your own expertise and learn from other peers and industry professionals from both sides of the aisle on the hot issues facing our industry today: RFPs, communication, site visits—it's all in play. With the help of your colleagues, you will tackle many of the issues facing buyers and sellers with tangible takeaways, and learn which issues drive the other side crazy and how to bridge the gap.


> Download presentation (2.2 MB PPT)

Thursday, March 23

9:00-10:00 a.m.


Presented by Gary Hernbroth, Kristin Arnold and Alex Plaxen


We know adults learn in different capacities. In this presentation, three speakers will address different topics—leadership, meeting ROI and sponsorships—in one hour of education. You'll walk away from this learning experience with ideas to immediately implement into your event creation while impacting your attendees' experience.

10:15-11:15 a.m.

Negotiate Better: What’s Behind the Curtain?

Presented by Gary Hernbroth


The best negotiators understand the other side. Explore what's "behind the curtain" of hotels and what factors they consider when bidding and negotiating group RFPs/contracts. Gain insider insights on which components hotels factor into their bids and negotiations with groups while understanding which factors count for more and why. Leave knowing where the wiggle room could be and how you can achieve this.


> Download presentation (1.7 MB PPT)

Reinventing Panel Discussions

Presented by Kristin Arnold


Ninety-five percent of conferences have panels—and it’s a 50/50 proposition if they are any good. Attendees want a “Wizard of Oz” moment—a peek behind the scenes into a frank conversation among smart practitioners. In this session, we’ll collaborate to add more pizzazz to a panel. You’ll get creative ideas to spark your own reinvention and create memorable connections and continued engagement around the topic.


> Download presentation (2.7 MB PDF)

The Social in Social Media: Event Tribalization

Presented by Alex Plaxen


Tribalization has been recognized by industry thought leaders as one of five trends to push meetings into new frontiers in the next three to five years. We'll show you how to develop tribes at your meeting through social media before, during and after your event. Social media allows you to foster smaller group connections to heighten the overall attendee experience.

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